Congratulations to the East of England Co-op for becoming the first major supermarket to sell produce beyond its ‘best before’ date. The Co-op Guide to Dating scheme is part of a drive to drastically reduce food waste, of which there is far too much - something I’ve written.
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- Reducing waste at the East of England Co-op
- East of England Co-op to sell food past best before date
Home Food Ethics and Sustainability.
Reducing waste at the East of England Co-op
Reducing waste at the East of England Co-op We are trying to reduce our waste and keep as much food in the food chain as possible. Even if it means selling it for just 10p. Can we use your location to find the nearest branches to you? To find your nearest East of England Co-op food store, click here.
In December the East of England Co-op became the first retailer to tackle food waste by selling non-perishable goods after their sell-by date with the rollout of The Co-op Guide to Dating. Products including tinned goods, dried food and bottles and jars were put on sale for up to a month after the expiration of best-before dates.
Last month the scheme was extended to include fruit, vegetables and bread, which will be sold for two days past their best before date, and cake, due to be sold for seven days past its best-before date, East of England told The Grocer.
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East of England Co-op to sell food past best before date
Adam Leyland Editor of The Grocer since Jeremy Garlick Partner at Insight Traction. Alec Mattinson Finance Editor. Skip to main content Skip to navigation.
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